Volkswagen : 100 Simple joys of driving
Following the historical ruling in Saudi Arabia, allowing women to drive, brands quickly showed their support for Saudi women either by congratulating or educating them.
While everyone was talking about what driving would enable women in Saudi Arabia to do, no one was talking about the driving experience as an end in itself.
We decided to focus on some of driving’s simpler insights, to put new drivers at ease at a time when they were already facing a lot of media scrutiny.
Introducing the 100 Simple Joys of Driving
Dubai Lynx 2019 Bronze x1
Executive Creative Director: Juggi Ramakrishnan
Art Director: Hugo Rochette, Roberta Totaro
Copywriter: Aditya Hariharan, Tiago Cortez
Arabic Copywriter: Maya ElKai