smart : a journey fortwo
The 2016 all-new smart fortwo is a car built perfectly for two people to enjoy.
So for its US launch, we invited Instagram users to team up and follow along on a story for two – and enjoy it together.
As a Jr. Copywriter, I helped to concept and develop the storyline.
We reverse-engineered hundreds of existing brand assets to keep our production budget down to a total of ZERO dollars.
8th Annual Shorty Awards Finalist.
Click on each instagram account to explore one half of the story:
The Great Wall of Assets.