smart : a journey fortwo

The 2016 all-new smart fortwo is a car built perfectly for two people to enjoy. So for its US launch, we invited Instagram users to team up and follow along on a story for two – and enjoy it together. 

Two separate Instagram accounts each told only half the story. However, when two phones were placed side-by-side, the story came together.

As a Jr. Copywriter, I helped to concept and develop the storyline. We reverse-engineered hundreds of existing brand assets to keep our production budget down to a total of ZERO dollars.

8th Annual Shorty Awards Finalist.

Featured on: 

Automotive News

Click on each instagram account to explore one half of the story:


The Great Wall of Assets.