smart : a journey fortwo


The 2016 all-new smart fortwo is a car built perfectly for two people to enjoy.

So for its US launch, we invited Instagram users to team up and follow along on a story for two – and enjoy it together. 

As a Jr. Copywriter, I helped to concept and develop the storyline. 
We reverse-engineered hundreds of existing brand assets to keep our production budget down to a total of ZERO dollars.

8th Annual Shorty Awards Finalist.

Featured on: 
Adweek
Creativity-Online
Automotive News
YCN


Click on each instagram account to explore one half of the story:

 


The Great Wall of Assets.